Ouch! That Hurts!!

Ouch! is a video supplied to me by the Alzheimer's Association. In a quick 12 minutes, viewers observe scenarios and listen to conversations that include language that can be hurtful, indiscreet, and just plain wrong. While none of these snippets directly speak to Alzheimer's, they cover a wide range of inappropriate comments that people may make, things like, "You don't have an accent!" (when the speaker appears to be non-white) or "Sally can work overtime - she doesn't have any kids." The film provides optional responses when someone's comment is hurtful.
First, and I often struggle with this, is assume there is only good intent. Sometimes phrases are so common place that the speaker does not even realize the implications. This is your chance to respond with, "Using the word dementia that way makes it sound contagious and frightening. Dementia has so many more aspects."
The second option is ask a question, "Have you ever thought about that saying 'go back to your country' cause mean trauma, fear, and heartache? Many humans who you have grouped together are refugees who have fled brutality and possible execution."
Third choice, interrupt and redirect, "Talking about Joe without him here to intervene is demeaning. Let's wait until the three of us can sit down and talk this out together.:
Make the statement individual, "When you say all employees are bigoted and uneducated, do you include me in that category?"
And finally, when words of explanation escape the brain, there is the option of just replying, "Ouch!" That short word says so much and exemplifies the pain, the humiliation, the trepidation that negative remarks involve.